Taylor Swift Explains ‘Eras’ Tour Ticket Debacle | Biden News


Taylor Swift’s upcoming tour has broken Ticketmaster, leaving many disappointed Swifts. (Photo: Taylor Swift via Twitter)

There’s some serious bad blood coming out of Taylor Swift’s ticket debacle.

The “Anti-Hero” singer broke all kinds of records with the release of his latest album, midnight. So you can imagine the ticket sales for that era tour, His first since 2018, We just didn’t foresee it getting so bad during the pre-sale when an unprecedented number of fans with pre-sale codes flooded the site on Tuesday and bought tickets. As a result, the public ticket sale, which was scheduled for Friday, has been canceled with Ticketmaster, which is handling the sale, citing “insufficient remaining ticket inventory”.

So what happened? The pop superstar has partnered with Ticketmaster’s Verified Fan program, which allows her superfans – aka The Swifties – to pre-register at the beginning of the month to receive a special code that allows tickets to go on sale as early as November 15 – three days before they go on sale. To the general public. The verification process aims to identify real people vs bots to stop bulk buying and reselling.

However, there was an error – or, for the most difficult – a disaster. Fans logged in on Tuesday and were hit with error messages or stuck in queues for up to two hours. Other fans who planned to get tickets were sent to a waiting list. West Coast ticket sales were also delayed by three hours to ease congestion at the site. Angry fans captured screenshots of the errors and posted them on social media slamming Ticketmaster. Ticketmaster was trending, and even US Congresswoman Alexandria Ocasio-Cortez weighed in.

The ticket company, owned by Live Nation, posted that there was one “Historically unprecedented demand” With millions showing up to buy tickets. The business later posted a full explainer unpacking what went wrong. It was revealed that the sale was going to be a big deal after 3.5 million people pre-registered, the largest verified fan registration in history. This led Swift’s tour team, managed by AEG and Messina Touring Group, to add more shows, double dates and tickets. About 1.5 million people were invited to participate in Presley, with another 2 million on a waiting list. These numbers were determined because Ticketmaster historically sees 40% of invited fans, with special codes, actually show up and purchase tickets, and most purchase an average of 3 tickets.

Tuesday when pre-sale tickets become available, including codes for those who visited the site and fans who did not have a code. On top of that, according to Ticketmaster, there were “a surprising number of bot attacks”, which resulted in unprecedented traffic to the site. There were 3.5 billion – yes, billion! — system requests, which are four times more than the company experiences. In total, 2 million tickets were sold that day — the most tickets sold for an artist in one day. The company claims that each ticket is sold to the customer with a special code.

Taylor Swift

Taylor Swift era Date of day of travel. (Photo: Taylor Swift via Twitter)

Ticketmaster added, “Even when high sales demand goes smoothly from a technology perspective, many fans are left empty-handed. For example: based on the amount of traffic to our site, Taylor would need to do over 900 stadium shows (about 20x the number of shows she’s been doing )…it’s a stadium show every night for the next 2.5 years.”

Live Nation CEO Michael Rapinoe addressed the chaos Thursday. “We’ve invited a million and a half [people] Come and buy that ticket that day, but it’s like throwing a party. Everyone crashed that door with 3.5 billion requests at the same time,” he said, according to The Hollywood Reporter. “We sold 2 million tickets, the most we’ve sold in one day in history, and another million tickets for other artists on the same day. So while we’re sorry that some queues are slow and some fans have some error codes for a short period of time, we’ve been able to recover.” Rapinoe added, “There’s no nice way to tell 10 million Swifties, ‘No tickets.’ So they do what they do and they go social and we deal with it every day.”

Shortly thereafter, Ticketmaster announced that general ticket sales — scheduled for Friday — had been canceled due to “insufficient remaining ticket inventory” to meet demand.

Also Thursday, Tennessee Attorney General Jonathan Scormetti announced an investigation into Ticketmaster and Live Nation for the disastrous presale event. Skrmetti said his office had seen a “number of complaints,” requesting an investigation into the situation, including possible antitrust violations. AOC’s tweet claims that the real issue with the sale is Ticketmaster’s monopoly on the live music industry.

Tickets during the pre-sale, priced from $49 to $449 for standard for fans and $199 to $899 for VIP, are now being resold for as much as $28,000 on sites like StubHub. And it left a bad taste for Swift fans. As this all plays out, there are some Expressed disappointment in Swift over process and price, which led to infighting with fans protect him.

DUSSELDORF, GERMANY - NOVEMBER 13: Taylor Swift accepts an award on stage at the MTV Europe Music Awards 2022 held at the PSD Bank Dome on November 13, 2022 in Dusseldorf, Germany.  (Photo by Jeff Kravitz/FilmMagic)

Taylor Swift accepts an award on stage at the MTV Europe Music Awards 2022 held at PSD Bank Dome on November 13, 2022 in Düsseldorf, Germany. (Photo: Jeff Kravitz/FilmMagic)

So what did Swift say about this? Actually nothing yet. No comments on social media. We’ve reached out to her publicist and will update this story when we hear back.

The era The tour kicks off March 17 in Glendale, Ariz., and runs through early August, when there’s a block show in L.A. Some of the supporting acts are Haim, Paramore, and Phoebe Bridgers. International dates are pending.

Swift said the shows would be “a journey through the musical eras (past and present!) of my career.”

This week, after sweeping the MTV Europe Music Awards and slaying the red carpet, Swift earned four new Grammy nominations, bringing her total to 46. The 11-time Grammy winner’s new album missed the cut-off for consideration, so expect him to get more next year. The 2023 Grammys will air on February 5





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